It walks you step-by-step through the tool and its key features. Slack created a landing page, similar to a timeline, that reveals more product features and video demonstrations as you scroll. This isn't your typical product demonstration deck or video. Use them as inspiration to create a product demo of your own. They're standard demos whose style can easily be used for your demo presentation and customized for individual prospects. Here are a few of the best product demo videos. And include details about what you covered during the meeting to ensure you're both on the same page. If there's something you aren't able to cover during the demonstration, send a recap email to set up another meeting. Communicate the next steps.Īt the end of your product demo, include some time for any last minute questions the prospect might have. Here's how Y tool/functionality can help you address this and impact Z result/metric." Then explain in further detail the value the specific functionality will provide to the prospect. This is where you can address the goals and challenges they're facing, and dig into the specific tools, features, and functions that apply to them.įor example, you could say, "You mentioned that X was a priority. Once you provide a broad overview of the product, dive into the value adds the prospect will see from using the product. You'll address the prospect's questions throughout the demonstration and you might even be able to identify another value proposition. "What's the selection criteria for the next software/solution you choose?"Īsking questions like these will help you identify if there's anything you missed in your research.Do you plan to address this challenge the new software you choose?" "You're facing X challenge with your current software provider."I understand that your goals are X, Y, and Z.Use the first few minutes of your demonstration to ask if the prospect has any questions about how the demo will be run. Make the most of the short amount of time you have, and ensure the demo caters to the prospects' needs. The last thing you want the prospect to think is that their time is being wasted. The agenda can be sent in an email to all the demo participants before the meeting.ĭon't forget to include the amount of time you expect to spend on each section of the demonstration. Let them know the structure of your presentation. These are a few things to consider that will help you prepare the demo and set an agenda. Identify how your product or solution addresses their priorities and helps them reach their goals. How can your demonstration address the questions they might have?Īdditionally, you should identify 2-3 value propositions for the prospect. Identify who from the prospect's company will be participating in the product demo and what role they'll play in the decision-making process. To do this, you should understand your prospect's: You'll want to craft your demo to cater to the specific audience you're addressing. Plus, it tells them how they can apply specific features to address their business needs and goals.īefore the product demo, you should know who you're meeting with. The demo will give them an overview of your solution. Why's a product demo important? It gets the prospect excited about your product. On the other hand, a technical demo is more interactive and allows the prospect to gets to experience the product or software in a demo or sandbox setting. A product demo is used to provide an overview of the product and the value it provides. The product demo is different from a technical demo. It's used by salespeople to introduce a product, its functionalities, and its value to potential customers. This is where a product demo can fill in the gaps.Ī product demo is a demonstration of how a product or software works. But, there's a difference between looking at a page of specs and seeing the product in action. Online research is a great place to start. Whether you're purchasing a new television for your apartment or buying a new CRM software for your company, it's imperative to know exactly what you're getting in return for your money. I'm guessing your answer to this question is a ' no'.
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